Baby Pink Ugg Boots, With awards that range from \"Best New Footwear Brand\" to \"Charity Event of the Year\" UGG Australia, creators of the wildly popular UGG boots are a true corporate success story. Founded in 1978 by an Australian surfer who transplanted himself to California, UGG was originally a brand that featured comfortable shoes. For twenty years, UGG chugged along generating modest but steady sales. In 1998, the company took a major step in another direction. The company, under the guidance of its new corporate overseer, Decker Outdoor Corporation, made a strategic move and positioned itself as a maker of high-end luxury footwear.
In 1998, the UGG footwear line consisted of two boot styles, four slipper styles and a few casual footwear styles. The new positioning Baby Pink Ugg Boots as a high-end luxury and high fashion footwear supplier proved to be a perfect fit for UGG Australia. Within three years, the line was regularly being featured in high fashion magazines and photo shoots. The company formed a strategic alliance with Nordstrom and the brand really took off.
As important as the new positioning was to UGG\'s success, there was another factor that rocketed UGG Australia\'s footwear line to international prominence. In the year 2000, just two years after the strategic repositioning of UGG Australia\'s product line, Oprah Winfrey received a pair of UGG boots. The charismatic television host and worldwide celebrity loved the boots so much that Baby Pink Ugg Boots she ordered 350 pairs as gifts for her entire staff. She also featured the UGG Ultra Boot on her well-known Oprah\'s Favorite Things show.
The response was electric. The UGG brand had arrived. When Oprah featured another UGG Baby Pink Ugg Boots boot in her 2003 Oprah\'s Favorite Things show, the Baby Pink and Baby Blue UGG Classic Boots from UGG became a runaway holiday bestseller. That year was also the year that UGG Australia\'s line was named Footwear News\' Brand of the Year.
Those events were not the end of Oprah\'s association with the footwear line, though. The television host featured UGG\'s Uptown Boot in her 2005 Favorite Things show, and sales of the sophisticated footwear style skyrocketed overnight. In less than ten years since shifting from \'comfortable shoes\' to \'the ultimate in footwear luxury\', UGG has become a high-fashion staple, and created an entire new category of fashion footwear. UGG sheepskin boots, shoes and styles are regularly seen all over the world on high fashion runways.
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